Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal

Case Solution

David J. Collis, Elizabeth Johnson
Harvard Business School ()

Covers the history of portfolio planning at CIBAGEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a proposal specific investment: the comprehensive modernization of a plant for the production of high-quality specialty pigments.

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