Paytm: Targeting More Pockets for Its Mobile Wallet

Case Solution

Sandeep Puri, Shivani Upadhyay, Siddharth Agarwal, Debasish Chatterjee
Ivey Publishing ()

Paytm was a leader in the Indian market for mobile wallets, a digital service that enables payments via mobile devices. Paytm’s main customer, Uber, which developed and operated a smartphone-based passenger transportation app to compete with traditional taxi companies, originally used the Paytm mobile wallet as the sole payment method for Uber rides in India. However, in 2015, Uber revamped its payment policy by adding a variety of payment options such as debit cards, credit cards, and various other mobile wallet providers. Were Uber’s strategies and plans a major concern for Paytm? Given these changes in the highly competitive digital payments industry, what strategies should Paytm adopt to expand its own offerings and maintain its position as a market leader? What other options could the company pursue to ensure its continued growth and sustainability?

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