Patagonia (B)

Case Solution

Forest L. Reinhardt, Ramon Casadesus-Masanell, Lauren Barley
Harvard Business School ()

Patagonia produces high-quality and environmentally friendly clothing that has significant profit margins. In the spring of 2010, Patagonia launched a radically new environmental initiative called the Product Lifecycle Initiative (PLI), which aims to extend the life cycle of each product and reduce waste from landfills. This case provides an update on Patagonia’s PLI and other environmental and social commitments that the company has made.

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