Parenting Magazine

It describes a series of decisions faced by Robin Wolaner, who is negotiating with representatives of Time Inc. to invest in a project to launch a new magazine called Parenting. The negotiations have reached a dead end. Topics to consider include the following: 1) How do you rate the opportunity Wolaner identified? 2) How much money does Wolaner need? Who should raise the capital? 3) Is the proposed settlement with Time Inc. reasonable? From whose perspective? What changes, if any, should be made to the deal? 4) What should Wolaner do?

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