Organizational Structure

Case Solution

James G. Clawson, Tammy Pitts
Darden School of Business ()

This note presents the basic principles of organizational design and the benefits of having multiple common organizational structures. Design principles are fit, differentiation, integration, technology, size, room for control, staffing, unity of command, and the line in front of staff. The structures shown and described in the diagrams are functional, product, customer, geographic, area or M-shaped, matrix, amorphous, and hybrid structures. The note also analyzes the emerging forms of organization in the information age, which the authors call “infocracies.”

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