Online Music Case (B): Whistling a New (i)Tune? – How Apple, Idol and the Labels Are Making New Music Business

Case Solution

Soumitra Dutta, Patricia Reese

The three cases Music Online (A), (B) and (C) trace the stormy developments in the online media sector since the commercialization of the Internet. Announced by Napster, Internet-based sharing programs revolutionized music consumption and sharing in the late 1990s. Music majors have struggled to respond to the technology-driven changes around them. The case series follows the reactions of actors like Apple, who introduced a new model in the music business and ends with a discussion in Case (C) about the lessons the film industry can learn from the experience of the music industry. the music.

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