The three cases Music Online (A), (B) and (C) trace the stormy developments in the online media sector since the commercialization of the Internet. Announced by Napster, Internet-based sharing programs revolutionized music consumption and sharing in the late 1990s. Music majors have struggled to respond to the technology-driven changes around them. The case series follows the reactions of actors like Apple, who introduced a new model in the music business and ends with a discussion in Case (C) about the lessons the film industry can learn from the experience of the music industry. the music.
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