Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Case Solution

Andrew Lee, Gary Chan, Venkat Subramanian
University of Hong Kong ()

Founded by Priscilla and Raymond Lee and led by CEO Stephen Miller, Oasis Hong Kong Airlines was perhaps the world’s first low-cost, long-haul airline. The airline received approval for flights to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. In March 2006, it announced the acquisition of two Boeing 747 400s and planned to begin its maiden flight to London Gatwick in October 2006. Using the best of traditional and low-cost airlines, the airline pioneered a business model that became world class in the long run. transport the product at an affordable price offered, but it was too early to say whether the airline would be successful.

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