Note on Attracting Stakeholders

Case Solution

Amar V. Bhide, Howard H. Stevenson
Harvard Business School ()

Acquiring resources or, more generally, attracting stakeholders, is a fundamental business task. While every business needs employees, customers, suppliers, and financiers who are willing to risk time and money, it is a particularly difficult challenge to win over these “stakeholders” for a business enterprise. This note describes first the importance of the challenge and then the tasks in which the entrepreneur must work to master it: Design the company in such a way that the investments required by the stakeholders are minimized, the appropriate stakeholders are selected and then we are convinced to participate in the company.

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