Negotiating Equity Splits at UpDown

Case Solution

Noam Wasserman, Deepak Malhotra
Harvard Business School ()

Michael Reich greatly doubts how he divided equity capital with his co-founders two months ago when they signed a one-sided “November Agreement.” Since then, Michael has found an angel investor and has been continually working in the business, with one co-founder spending winter break with his family and the other working lucrative consulting assignments for other companies. Michael just sent his co-founders a proposal that would reallocate equity within his founding team, and the three founders are preparing to resume a negotiation they thought was closed.

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