Nanxi Liu: Finding the Keys to Sales Success at Enplug

Case Solution

Paul Orlando, Megan Strawther
Greif Center for Entrep. Studies-USC Marshall ()

In 2012, Nanxi Liu and her four co-founders founded Enplug, a digital signage company that specializes in providing businesses with customizable interactive digital displays. After a few years with the company, Enplug went from an installation-based service model that relied heavily on digital advertising for revenue, to a product-oriented company that developed and sold downloadable software. The case revolves around Liu’s considerations on pricing models, sales strategy, and Enplug’s recently launched reseller program. It also explores the startup culture of Enplug and how it played a role in Liu’s decision making as CEO of Enplug.

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