Case Solution

Kenneth G. Hardy
Ivey Publishing ()

Two business partners considered adding product lines to their international custom software business in Toronto, Canada. By 2009, Myplanet had become increasingly focused, which in turn led to an increase in the average project size to US $ 1 million and a workforce from six to 100. The partners had achieved their considerable growth almost exclusively through custom projects for large and well known American clients. In their search for the next big growth markets, they identified communications services and the telecommunications industry in particular as a great opportunity. The focus on telecom providers had produced disappointing results, so Myplanet decided to turn to OEMs. The first results were encouraging.

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