Motorola, Inc.: Bandit Pager Project

Case Solution

Steven C. Wheelwright, Geoffrey K. Gill
Harvard Business School ()

Describes the development of a fully automated production line for the manufacture of radio pagers. The company rated the project as very successful; however, in that case it is clear that there were also some shortcomings. Some marketing issues were not adequately addressed and despite the company’s claims that the project would be completed in 18 months, development of the line continued for more than a year after the official completion date. The student must analyze the situation to determine what lessons should be learned from the project and how those lessons can best be applied to other projects.

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