Moods of Norway

Case Solution

Robert D. Austin, Shannon O'Donnell, Dorte Krogh
Harvard Business School ()

It describes a young fashion company that competes in a number of unconventional ways, many of which are tied to “business experience.” Moods showcases its brand using the “boy band” images of the three founders and designs eccentric features on its clothing to win over customers even if they can’t spend on marketing like its competitors. The case invites students to explore a business model unusual in concept and execution.

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