Monster.com

Case Solution

Jeffrey Rayport, Dickson L. Louie
Harvard Business School ()

Jeff Taylor, founder and CEO of Monster.com, considers how his online site, the leading racing site on the web, can continue to dominate and grow the Internet (60% share in 1999). Monster.com had just launched a nationwide branding campaign on television and signed a four-year contract with AOL. A rewritten version of a previous case.

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