Case Solution

Eugene Soltes, Sara Hess
Harvard Business School ()

Monocle, a magazine covering global affairs, culture and business, was founded by Tyler Brule to address a perceived deterioration in the quality of print publications available on newsstands. Monocle differs from other publications by its various international reports and associated newspaper, radio and store offerings. The case examines the growth of Monocle and how the publication developed its unique relationship with readers and advertisers.

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