Mongolian Grill

Mongolian Grill is a restaurant concept faced with the decision to expand its capacity. The manager’s goal is to optimize the restaurant’s profitability without compromising the dining experience of its customers. This case aims to bring students closer to operational problems in a service environment (as opposed to a production environment). The concept of line balance is at the core of the case. The case also aims to examine capacity expansion issues and how expansion options can affect capacity, profitability and quality of service. In this case, students must perform a quantitative analysis of capacity and profitability while evaluating the possible negative impacts on the quality of the service.

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