Moda Operandi: A New Style of Fashion Retail

Case Solution

Mukti Khaire
Harvard Business School ()

Moda Operandi is a startup in the fashion industry. The company organizes online designer collection shows that allow members to directly order clothing from collections shown at Fashion Weeks around the world. Moda Operandi sends pre-orders to designers and members receive their clothes six months later. Moda Operandi founders Aslaug Magnusdottir and Lauren Santo Domingo believe the company has the potential to correct and eliminate inefficiencies in the fashion industry. As the founders plan to add editorial content to the website, the question arises as to whether Moda Operandi can prosper despite the elimination of a substantial part of the fashion industry.

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