Jeffrey M. Conn, Peter Reiss
Stanford Graduate School of Business (E661-PDF-ENG)
February 11, 2019
This case examines the founding story of machine learningenabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloudbased data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industry analysis, verticalagnostic vs. vertical specific gotomarket strategies, developing products and operations in emerging markets, and hiring engineering talent.
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