Midwest Ice Cream Co.

Case Solution

John K. Shank, William J. Rauwerdink
Harvard Business School ()

Midwest Ice Cream (a name in disguise) is used as an example to examine a planning and control system. Useful management information that would not otherwise be apparent is obtained by creating a basic earnings variance analysis. This shows that the company is doing a lot of “wrong” things that are being masked by growth in the general ice cream market.

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