Lynn Sharp Paine, Sarah B. Gant
Harvard Business School (394116-PDF-ENG)
February 14, 1994
Senior managers at Manville Corp. are surprised when Japanese government officials advise them not to go ahead with their plan to put a cancer warning label on diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has decided that a component of ED is likely to be carcinogenic, and Manville has prepared to change its labels and safety data sheets and make a communication effort to inform customers of the warning. Of cancer. Now Manville’s top executives are being told that it is “culturally inappropriate” to follow this plan in Japan.
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