Manville Corp. Fiber Glass Group (C)

Case Solution

Lynn Sharp Paine, Sarah B. Gant
Harvard Business School ()

Senior managers at Manville Corp. are surprised when Japanese government officials advise them not to go ahead with their plan to put a cancer warning label on diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has decided that a component of ED is likely to be carcinogenic, and Manville has prepared to change its labels and safety data sheets and make a communication effort to inform customers of the warning. Of cancer. Now Manville’s top executives are being told that it is “culturally inappropriate” to follow this plan in Japan.

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