Sebastien Arcand, Jerome Bilodeau, Joseph Facal
HEC Montreal Centre for Case Studies (HEC155-PDF-ENG)
December 01, 2016
Major League Soccer (MLS), the premier professional soccer league in the US and Canada, has the wind in its sails ahead of its 20th anniversary. Whether it’s new TV deals, the massive hiring of European and South American stars, or the expansion of clubs and stadiums, the league seeks to build momentum to compete with major European and Mexican leagues, as well as rivals in the other leagues. professional sports in the North. The United States, wherever the market is, is undergoing a radical demographic shift. However, MLS still has a long way to go to fulfill its ambitions: competition is high, the league’s financial situation is unstable, the governance structure is complex, and the quality of play lags behind that of the major players. soccer leagues. This case traces the development of the league since its inception and paints a portrait of the business context in which MLS seeks to distinguish itself.
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