Magic Markers (A): Growing a Whiteboard Animation Company

Case Solution

Liliana Lopez Jimenez, Matthias Tietz
Ivey Publishing ()

In 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogotá, Colombia, with a mission to gracefully explain complex topics to an interested audience. Case (A) describes how the company experienced unexpected growth after one of its videos went viral. The two founders faced various challenges and had to quickly learn how to run their growing business. Personnel issues were particularly stressful and difficult to handle. At the end of 2017, an investor presented Magic Markers with an investment offer that the owners had to carefully examine. Case (B) focuses on the responses of social networks to content published by the company.

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