lululemon athletica: Primed for Growth

Case Solution

Eric A. Morse, Ken Mark, Patrick Walsh
Ivey Publishing ()

The president and chief product designer of Lululemon Athletica is preparing to address an audience at an investor conference. He describes lululemon’s great success from 1998 to 2006 and discusses growth opportunities. This case study helps students understand the concept of competitive advantage in terms of the drivers of functional and emotional marketing. He also highlights the importance of maintaining brand equity and prioritizing strategic growth options.

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