Pankaj Ghemawat, Brian Subirana, Christina Pham
Harvard Business School (705407-PDF-ENG)
July 14, 2004
As a new technology platform that was conceived in the early 1990s, Linux became a fixture in the operating systems market. Initially, Linux was dismissed as a rogue option only used by tech geeks. However, by 2004, Linux had gone mainstream and was used across the enterprise, running everything from web servers to business-critical financial operations. Linux was also the lifeblood of the open source movement; bread and butter from specialty companies like Novell and Red Hat; a strategic tool for big players like IBM and Sun; a credible threat to market leader Microsoft; and a tactical alternative for governments around the world. Linux’s new and diverse role in the technology landscape makes it a complex case through which a wide variety of business problems can be investigated.
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