LaundryWala: Scaling up an On-Demand Laundry Start-Up

Case Solution

Neena Sondhi, Chhavi Mehta
Ivey Publishing ()

LaundryWala was an online on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its founding, the company had more than 30,000 private and commercial clients. The 33-year-old owner had to make quick strategic decisions for the company’s next phase of growth. He looked at the operational details of the company to assess: Was its service model viable and profitable? Should the customer segment focus on business-to-consumer or business-to-business sales? Was an internal business model the best option or should you consider outsourcing? Could the young startup penetrate new territories and service offerings?

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