Ronald M. Roman, Anne T. Lawrence, Chirag Amin
North American Case Research Association (NACRA) (NA0327-PDF-ENG)
February 14, 2015
Social entrepreneur Kohl Gill founded LaborVoices in 2010 with the goal of using mobile phone technology to bring transparency to the global supply chain. Gill’s vision was to build a company that would allow workers in supplier factories to major brand names, first in Bangalore, India, and then elsewhere, to use their cell phones to report and share information on conditions of the trade. factory. This information could potentially be useful to a wide variety of groups: workers themselves, non-governmental organizations and unions who want to improve working conditions in the global supply chain, factory managers who want to attract and retain highly-skilled workers, monitoring and advocacy organizations. audit, improving their sources of information and international brand companies that want to ensure compliance with their codes of conduct and protect themselves from reputational risks. The case describes the experiences and thought processes that led to Gill’s business concept. It also provides information on working conditions and supply chain dynamics in the textile and clothing industry in South India. At the end of the process, Gill examines various business models and considers how he can successfully launch his social business.
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