Krohne’s Entry into the Chinese Market

Case Solution

Taohua Ouyang, Meiying Yang, Zhi Xu, Ling Ding, Tang Yao, Miao Cui
Ivey Publishing ()

Krohne Inc. separately established a joint venture, wholly owned sales company and manufacturer in China. Unfortunately, the product lines of the joint venture and the wholly owned manufacturer overlap despite different sales channels. Therefore, the two companies were competing and they were not sure which company legitimately represented the parent company. In addition, the two parties involved fought for control of the joint venture.

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