Keddeg Company (B): Succession to the Next Generation of Small Business

Case Solution

John L. Ward, Carol Adler Zsolnay
Kellogg School of Management ()

A couple running a successful B2B industrial business is considering selling the company to two of their descendants, both entrepreneurial MBA graduates. To make matters worse, the sales price and structure should fund the couple’s retirement and do justice to the remaining siblings. In addition, the father has had some health problems and the business is doing well, so there is a lot of momentum to sell to the next generation.

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