Jean Lee, Leah Tan, Rain Long
Ivey Publishing (W19376-PDF-ENG)
July 26, 2019
Between 1998 and 2018, JD.com Inc. (JD.com) grew from a CD recorder store to a technology-driven group of service companies (JD Group) and China’s largest retailer by sales. . Yu Long joined the group in August 2012 as Director of Human Resources (HR) and General Counsel. Over the years, Long has launched several initiatives to strengthen the HR team and improve its practices to support the rapid growth and transformation of the group. This case describes the new challenges facing the Group’s HR Management Committee, led by Long.
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