Jadelink and the Luxury Goods Market in China

Case Solution

Kevin Au, Barbara Li
Ivey Publishing ()

The experienced entrepreneurial Chief Executive Officer (CEO) of Jadelink International Limited is committed to creating a modern jewelry brand that represents a new perception of Jade. At first, the CEO succeeded in rapidly increasing sales and bringing Jadelink products to Shanghai, the most modern city in China. But the company plans to expand the business to the Asian and international luxury goods market. This requires intensive capital to further expand the size of the company. In this case, the consideration of venturing a new business in the Chinese market, managing business growth and acquiring venture capital is examined. It also allows discussing the factors that lead to successful entrepreneurship and dealing with companies that are strongly related to industrial tradition, the connection between people, and product design and innovation.

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