Intel Corp.: The Hood River Project (A)

Case Solution

Robert A. Burgelman, Raymond S. Bamford
Stanford Graduate School of Business ()

Describes Intel’s Hood River project, a startup within Intel that wanted to establish a presence in the living room PC market. It describes the actions of employees at various levels in the organization, including the project leader, their line managers, and Intel’s top management. It describes how the project started, how the funding was obtained, and how the organization was structured to take advantage of the opportunity. It also describes the many challenges the Hood River team faces, including: defining a new market, establishing and maintaining partners, competing for limited funding resources, competing for limited organizational (human) resources, and aligning project goals with strategy. of the group.

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