IDEO Service Design (A)

Case Solution

Manuel Sosa, Bhavani Ritesh

This case describes how IDEO adapts its famous innovation process (designed to develop new products) to the specificity of the services and their design. The case series describes four service design projects to show how IDEO has developed and codified a range of design methodologies that constitute a toolbox from which teams can choose depending on the innovation project.

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