Case Solution

Ray A. Goldberg, Matthew Preble
Harvard Business School ()

Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had developed a unique service called DNA TraceBack to help customers identify and track meat products) discussed the future of the company. The recent horsemeat-contaminated beef crisis in Europe had led to strong demand for IdentiGEN’s services. Additionally, DNA TraceBack provided customers with an in-depth view of what they were doing to ensure the product was genuine and helped enable a continuous feedback loop between all supply chain actors to deliver a high-quality product to the consumers. Given the strong demand, how should IdentiGEN proceed, which customers should it work with, and what products should it support?

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.