Alon Ilan, Jennifer Dugosh, Yusaf Akbar
Ivey Publishing (W13293-PDF-ENG)
July 17, 2013
The founder of Hummus Bar, a successful restaurant in Hungary, is thinking of expanding. It is difficult for you to identify and select the most promising market. Should you continue to expand domestically or consider internationalizing the concept of it? The founder wants to recruit and engage additional investors to spread risk, strengthen the brand through diversified skills, and ensure that he chooses the most appropriate entry strategy.
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