Hongxing Auto Sales and Service Co.

Case Solution

James E. Hatch, Yuan Shi, Wei Sun
Ivey Publishing ()

The Li family, the sole owners of Hongxing Auto Sales and Service, are ready to sell the company. You must determine how much the business is worth and how best to negotiate the sale of the business. This case deals with the valuation of a small private business and develops students’ skills in valuing a business and evaluating the value of a business using a variety of methods including liquidation value, discounted cash flow, and multiples of price gains.

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