Heartport, Inc.

Case Solution

Gary P. Pisano, Shoshana Dobrow
Harvard Business School ()

Heartport, an enterprising manufacturer of medical devices, has introduced several innovative systems to perform less invasive cardiac surgery. Despite initially high expectations, the company struggled to adopt its technology from cardiac surgeons. The company’s newest CEO, the third in less than four years, has to figure out how to transform the fledgling company. This case describes Heartport’s method of minimally invasive cardiac surgery and competitive techniques for the treatment of cardiovascular disease. He describes the development of the company, its product strategy and its fortune in 199199.

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