HAVAIANAS: A BRAZILIAN BRAND GOES GLOBAL

Case Solution

Dominique Turpin, Tania Naomi Konishi
IMD ()

In January 2008, Márcio Luiz Simões Utsch, president and CEO of Sâo Paulo Alpargatas S.A., and his management team considered how Havaianas, a leading brand in rubber flip flops, should become a major global brand. Learning outcomes: The case examines how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.

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