Harlequin Enterprises: Assessing e-Books

Case Solution

Rod E. White, Tony S. Frost, Ken Mark
Ivey Publishing ()

Harlequin Enterprises is a well-known women’s literature publisher and the world’s leading publisher of romance novels. In 2013, romance novel e-book penetration exceeded 50 percent of sales. The VP of Strategy tries to understand the opportunities and threats of the e-book. He wonders what impact e-books would have on Harlequin’s business model – its relationship with writers, distributors, and competitors.

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