Michael Y. Yoshino, Carin-Isabel Knoop
Harvard Business School (399123-PDF-ENG)
March 17, 1999
Dr. Hans Fritz was 37 years old when he arrived in Bangkok on March 1, 1998 to take up his position as CEO of Novartis Thailand. Novartis is the largest pharmaceutical company in the world. He had campaigned for her to move from a staff position to this line address. He finds an organization in chaos, a demoralized workforce, and a market in crisis. The case describes his first month in this new position. Your most important job at this stage is to prioritize when to do everything at once. You have to decide who you trust in your team and what you want to do in the short, medium and long term.
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