Guidant: Cardiac Rhythm Management Business (A)

Case Solution

Steven C. Wheelwright, Mikelle F. Eastley
Harvard Business School ()

It examines the decisions that Guidant must make when it comes to spending on research and development and developing new products. More specifically, CEO Jay Graf discusses the advantages and disadvantages of leveraging product development skills learned in CPI’s core business when applied to a complementary business. The company’s marketing strategies contribute greatly to the discussion.

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