Growing Mapletree: Singapore’s Real Estate Finance Company (B)

In 2015, Mapletree Investments Pte Ltd (Mapletree), a Singapore-based real estate and equity management company, was due to launch its new five-year growth plan. The key decisions the company had to make were: Should Mapletree expand its reach geographically outside of Asia? Should you also consider jumping into any of the new college dorms, corporate housing, and data center asset classes you’re currently evaluating? The case is divided into two parts. Case A takes place in December 2014 and analyzes the strategic decisions that the company must make for future growth. You have several options to grow in existing markets, expand your product portfolio, or open a new market. Mapletree followed a hybrid strategy and opted for a combined approach that included some geographic diversification, as well as a strong push for new products in existing markets. Case A also looks at how Mapletree created its initial five-year plan and expanded into Asia before venturing into western markets. Case B takes place in 2019 and focuses on how Mapletree has reached its second growth stage. The most important finding is how the company has organized internally to achieve growth. The talking points in this case are common incentive elements, clearly coordinated plans, and a successful implementation team culture. The case also explains how Mapletree created its new five-year plan with a clear and ambitious goal of doubling its assets under management (AUM) and then supporting it with specific product and geographic market initiatives.

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