Grand Circle Travel: Where Risk Comes with the Territory

Case Solution

Herman B. Leonard
Harvard Business School ()

A global travel company is naturally exposed to the risks of natural and man-made disasters. How do you organize a business successfully when it has to deal with dangers, from small breakdowns to major disasters, almost every day? Alan and Harriet Lewis have created a successful travel company based on their idea of ​​”extreme competitive advantage” and one of their main competencies should be to react quickly and effectively when travelers experience floods, famines, plagues, diseases, earthquakes, tsunamis, terrorism and other dangers that have not yet been discovered. What is the best way to organize yourself to be able to react quickly, reliably, flexibly and adaptively in the event of breakdowns?

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