Google’s Project Oxygen: Do Managers Matter?

Case Solution

David A. Garvin, Alison Berkley Wagonfeld, Liz Kind
Harvard Business School ()

Google’s Oxygen project began with a fundamental question that executives posed in the early 2000s: Do managers matter? The topic sparked a multi-year research project that ultimately led to a comprehensive program based on eight key management attributes designed to help Google employees become better managers. As of November 2012, the program had been running for several years and the company had made statistically significant improvements in management effectiveness and performance. Now executives were wondering: How could Google take advantage of the success of this project and expand it to executives, teams and other audiences while striving to create really great managers?

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