Google: Should “Dragonfly” Fly?

Case Solution

Veena Keshav Pailwar
Ivey Publishing ()

In 2018, China was the world’s largest Internet services market. In addition to the huge size of the market, the comparatively low penetration made the country an immensely attractive market for search engine services. To conquer this market, Google planned to re-enter the Chinese market after exiting the market in 2010 with a censored search engine codenamed “Dragonfly.” The move was rejected by human rights activists, Google’s own employees, and the US government. Google had the opportunity to increase its share of the global search engine segment if it could somehow access the vast Chinese market. But the strict control of Internet services by the Chinese government, on the one hand, and protests by various interest groups, on the other, had put Google in a quandary. Google had to decide whether to implement the plan to offer Dragonfly in China. Should Google instead explore other market and non-commercial strategies to re-enter the Chinese market?

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