Google Inc.

Case Solution

Frank T. Rothaermel
McGraw-Hill Education ()

The case describes Google’s growth: from its beginnings at Stanford to the milestones reached (becoming profitable, going public) and finally to the success of attracting competition and stimulating government regulation, these, along with technological change, are the challenges. current for the CEO. Larry Page must face it now. With Android, Google has successfully moved from PC search to mobile search and has developed an ecosystem of services to attract users. However, Google is still heavily dependent on advertising (which accounts for 90 percent of its revenue). As R&D investments increase in competing companies, R&D productivity at Google decreases at the same time. The errant sands of competition and regulation cannot be ignored, and Google faces the prospect of needing business and corporate strategies to better manage its activities.

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