Glitz Investments: Predicting A Blockbuster

Case Solution

Shelly Bajaj, Sean Bandyopadhyay, Srini Krishnamoorthy, Kyle Maclean
Ivey Publishing ()

An investment manager at Glitz Investments, a US-based company focused on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for potential company investment purposes. The investment manager received a report prepared by analysts at the firm, indicating that Bollywood would be an attractive industry to invest in. The company’s analysts had collected data, but could the manager establish a quantitative relationship between the cashier’s performance and the factors identified by the team? Could Glitz Investments select movies based solely on this analysis? The chief investment manager was looking for more specific data on which to base the company’s investment decisions.

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