Stephen Ko, Kavita Sethi
University of Hong Kong (HKU556-PDF-ENG)
January 16, 2006
Founded in 1983, Giordano International consolidated its position as the leading casual clothing retailer in the Asia Pacific region by offering its customers value for money, good customer service, and classic, elegant designs. By continually improving operational efficiency, the company survived the economic downturn in Asia and the outbreak of severe acute respiratory syndrome (SARS). The latest challenges, however, have been tougher competition, rising rents, higher interest rates, and the constant threat of bird flu. How Giordano has maintained his previous success was perhaps the biggest question management faced. Provides an opportunity to examine which strategy would ensure Giordano’s continued success in the medium and long term.
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