Gildan Activewear Inc. (A) – 2010

Case Solution

Robert Dobosz, Taieb Hafsi
HEC Montreal Centre for Case Studies ()

In the early 1990s, the company that is now known as Gildan Activewear was a small children’s clothing company with sales of $ 40 million. The competition, legendary companies like Russell, Fruit of the Loom and Hanes, generated billions in sales. From its small beginnings and through unprecedented growth, Gildan has dominated most segments of the global sportswear market. This case presents the history of the company and the industry with an overview of the main competitors. It systematically outlines Gildan’s path to supremacy, explaining not only how he built his position, but also the internal evolution of all of his roles to strengthen that position. Finally, the case describes the strategic direction of the company and the values ​​that motivate its managers. 2010 (Case A) The Gildan Case 2010 (A) shows how a single company can influence industry leaders and dynamics, and provides a classic example of the importance of the three pillars of strategic management: environment, management internal and leadership. 2016 (Case B) The Gildan Case 2016 (B) describes the situation in 2016. It can be used as a conclusion of the 2010 case for an interesting discussion on corporate social responsibility or as a stand-alone case.

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