Noam Wasserman, Ashraf Haque
Harvard Business School (809025-PDF-ENG)
July 18, 2008
Geoff Smart, founder and CEO of ghSMART & Co., wanted to make ghSMART the leading performance review company for CEOs and investors. However, he had just received two very bad news: the disappearance of an existing project and the loss of a $ 1 million investment that he thought was already sold. The news raised tough questions about how Geoff had structured his company and designed his governance and incentive systems.
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