Generation Investment Management

By January 2020, Generation Investment Management (Generation), a sustainable investment firm founded in London in 2004, had grown from a shared vision of seven founders to a 90-member company managing $ 27 billion in public and private equity. Throughout its history, Generation has worked to achieve its mission of generating above-average financial returns by investing in sustainable companies that create long-term value. The case examines Generation’s investment process in general, and in particular with respect to a global manufacturer of agricultural machinery. It also examines some of the strategic decisions and challenges the company faces.

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